Logo Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most worthy business asset. There is a very common misconception that registering a company, purchasing the urls and registering for tax purposes provides you with the legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical procedures.

Questions often arise on whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights to use the company trademark for the specific goods and services, both in the offline and online environments; affording the business the chance to stop others from together with your brand and potentially damaging the reputation of the business.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of your business’ offerings provides the legal specifics of policy. It is important that the range of goods and/or services that corporation produces is correctly classified into one of the 45 separate categories you can get.

It is important to focus on that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the company and business conception around australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval to be the exclusive user among the specified trademark objection online reply filing India for all the different goods and services requested for under the application.